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Who benefits, who will implement the new attributes and how much change should site expect? Google’s news Tuesday that it is treating the Nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=" sponsored" and rel="UGC" raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? As Google Search Liaison Danny Sullivan stated in a tweet Tuesday, the announcement expands the options for site owners and SEOs to specify the nature of a link beyond the singular nofollow attribute. The additional sponsored and UGC attributes are aimed at giving Google more granular signals about the nature of link content. As a point of clarification, Google’s Gary Illyes tweeted that nofollow in meta robots will also be treated as a “hint,” but there are no UGC or sponsored robot meta tags. He also stated that he’ll be upd...

Assassin's Creed Odyssey is almost a year old, but Ubisoft is still cranking out significant free updates. Earlier in the month, the final quest in the Lost Tales of Greece series was added to the game, reuniting you with the extremely chatty Socrates, and today you can start soaking up the history of the ancient world by jumping into one of the new Discovery Tours. One of the things I miss from the older Assassin's Creeds are the historical asides. Whenever you came across an interesting building, you'd be able to do a bit of light reading on its historical importance. That's been done away with, unfortunately, so while Odyssey is still full of locations rich in history, you need to discover it all for yourself. But now you can take the Discovery Tour. There are five different tours and tour guides, including your old mate Herodotus, covering the themes of philosophy, famous cities, daily life, war, and myths. Once you finish the tours, you'll be quizzed, so p...